UI reDesign for a local BUsiness
A local Psychologist needed a new responsive webpage to help attract clients and showcase her workshops. Previously her only online presence had been a single page with contact information, and with the rise of online therapy services a new site was crucial to staying up to date in the market.
Project Introduction
Duration: 80 hrs (4 weeks)
Role: Product Designer
Skills: UX Design - UI design - Competitive Research
Overview: UI Redesign for a local Psycologist
Research Plan
Problem
Local M.F.T. is redesigning there webpage to help bring in new clients, refresh their brand and expand their offerings
Background
Tamara Oxford is a local marriage and family therapist who has had the same webpage for years. As it stands now her website only consists of one page, displaying basic contact information as well as her specialties. She needs a new website that will be responsive across platforms and help bring in new clients.
Research Goal
Goal is to find out what the market looks like, how other therapists are designing there pages and ultimately help develop a new brand for the M.F.T.
Research Objectives
Determine how people hire a therapist
Determine demographics through personas and past clients
Figure out main reasons why people are hiring a therapist
Understand the process of booking a therapist for the average user
What role does therapy play in people's lives
Methodologies
Competitive research to see what other therapists and other competitors offer and at what price points.
1:1 interview to determine exactly what the client is looking for, and have a better understanding of the market from the client’s perspective.
Secondary research looking at how therapy is perceived in our modern culture and what are the current overarching needs that therapy is solving.
Assumptions and Risks
That people are nervous about seeing a therapist, this is an area where it can be hard for people to admit they need to talk to someone and need help.
Finding competitors will be easy, there are tons of M.F.T’s spread across the US
Online and Zoom culture during the pandemic has eased people’s fears about talking to another person online in a delicate setting, which has expanded the market
Price point will be acceptable to the client.
Research Findings and Provisional Personas
Therapy has been changing rapidly in the last couple of years. expedited by the pandemic, more people are not only comfortable communicating online, but stresses and impacts created by Covid-19. Below looks at some of the big players and how they are providing services, as well as personas of some potential users.
James Worton: Creating a Persona
After extensive research into different therapy services, user behaviors and client needs it was time to take a more specific look at the user and try and get into their shoes.
Design
With the research in the rearview, and a good understanding of the clients needs and the market landscape it was time to start designing. The number of pages was minimal, and the major aspects of the design were to figure out the layout, copy, typography, and overall feel of the page. Focusing on simplicity and storytelling.
